We partnered with Billie Eilish and launched 'This Generation' on UN International Youth Day. Without stereotypes we stand up for how young people are really using technology.
Hope United is a diverse team of footballers from across the four Home Nations in the UK. Their mission is to tackle online hate.
Nomad Studios helped us brand the team creating a badge and a must have kit.
We used the players to educate the nation on how to combat online hate on social media platforms.
To raise awareness we created a film to show the unseen damage of online abuse.
Samsung partnered with Rihanna to release her new album, ANTI. They joined forces as cultural disruptors to reimagine the way fans experience an album launch. We collaborated with Sleep No More and Yoann Lemoine to create an episodic journey of Rihanna’s life, from an innocent child in Barbados to a powerful pop queen.
EE was launching the UK’s first 5G service. We demonstrated its power using real customers and real football fans. We created a bespoke VR + AR experience to show the power of 5G.
We shot it live on the day of the FA Cup Final, capturing action from Wembley stadium, and using 5G to bring it into the homes and pubs of football fans across the UK.
We dropped this spot on Christmas Day to promote the Samsung Gear VR headset. LeBron + Public Enemy.
Press Links: ESPN (Ice Cube reaction), Vibe Mag
We made a live AR music video to test the power of 5G. The Bastille video ran on TV and cinema, and was live-streamed on Facebook and YouTube.
Collaborating with famous pop group Bastille, we created and immersive live remix of their smash hit “Pompei” - a song that has garnered over 600 million YouTube views. The experience put viewers right in the middle of the 5G powered live music video and AR animations were perfectly synchronized to the track, lag free. A feat only possible by the incredible speed of 5G.
In the lead up to the 2019 General Election Operation Black Vote (OBV) released this campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote.
The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them.
The work highlights some of the controversial words uttered by politicians, with quotes containing controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change.
These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar).
Seventh Generation is all about redefining clean and rethinking the ingredients that make-up personal care and household cleaners.
We worked with Maya to create a song about feminine care products without chemicals.
We turned Maya's best moments into social, shareable GIFS and memes. Consumers were also challenged to #ComeClean with Seventh Generation.
Press Links: NYT, Fortune, Fast Co., Huffignton Post, Glamour, Pop Sugar
We created the world’s first Air Purifying Playground with the help of creatives, designers and filmmakers.
Otrivin is the leading nasal spray brand whose mission it is to help people breathe better.
After its success the Otrivin playground was re-designed and built for a second time at the 2021 United Nations Climate Change Conference (COP26), held at the SEC Centre in Glasgow, Scotland, United Kingdom, from 31 October to 13 November 2021.
For the Channel 4 new sponsorship deal with Direct Line for its network film package ‘Film on 4’ we created a series of low budget idents. On them, Direct Line call centre staff deal with a series of extreme insurance claims inspired by the damage caused in hit movies. We shoot 63 idents in one day.
Nike Rio 10K Activation.
When I was working at 72andSunny NY a group of us decided to launch a Creators Network to help us develop work for social platforms. After a year of really hard work, and the amazing backing of MDC and 72andSunny LA, Sundae was born.
Here you can see a film that encapsulates the ethos of the new company and some stills capturing the spirit of the creators.
We partnered with Diddy and DJ Khaled to bring their real life story of hustle and inspire a new generation to achieve their dreams of greatness.
For this campaign we used London-based dance teacher Chris Fonseca and his crew of deaf dancers.
Partnering with director Zachary Heinzerling, we celebrated diversity and moved people to be more inclusive.
To challenge the competition in the category, we partnered with TV star Ted Danson and Chrissy Teigen, to prove that high-quality vodka doesn't have to be pretentious or gimmicky.
